Writing is so crucial to the creative process. However, with all that programmers and producers have to do at radio stations these days, it often takes a backseat. My mission with Sweeper Of The Day is to provide a daily nugget of creativity for programmers and producers to steal, modify and use to jumpstart the creative process. Please enjoy Drake Donovan’s Sweeper of the Day and follow me on Twitter, @DrakeDonovan, to get your daily dose of creativity. Together we can make radio better, one sweeper at a time!